Why focus on the nonprofit sector?
After working for many years on marketing and communications for consumer goods companies and business-to-business companies, Orange Square began working on large projects with nonprofit organizations. We thoroughly enjoyed working on capital campaigns and building strong nonprofit brands and awareness campaigns. Most importantly, we were enriched by educating audiences on various issues, allowing them to connect with the issues they care about, and giving them a vehicle for change.
We are continually telling our clients that by focusing they will achieve more. So we took our own advice and chose to focus our strategic marketing expertise on the nonprofit sector. We realized that there are many serious nonprofits trying to make the same kind of impact that for-profit companies want to have, but that few high quality marketing communications firms truly understood the nonprofit sector. Most see working for a nonprofit as a way of simply giving back, not as the means for making a living.
When I tell people our focus, the first thing they say is, “How do you make any money?” Well, Orange Square sees things differently. We see the nonprofit sector for what it really is: very serious professional organizations with significant budgets to create change — and we want to be a part of that change. We are poised to bring all our knowledge from working with for-profit clients along with the nitch knowledge we have gained in working for six years in the nonprofit sector to now focus on helping organizations create change, spotlight issues, educate, influence policies, disseminate facts, connect people to issues they care about, and promote philanthropy on every level.
We have been successful at growing bottom lines, increasing value for shareholders, convincing consumers they need a product or service, and selling a product or service in the business-to-business sector. Though we’ve loved doing this, we felt compelled to choose what to focus on for ourselves. In so doing, we bring our knowledge, talents, and passion in marketing communication and deliver the same value, level of service, and expertise to the nonprofit sector. We believe in our clients’ missions and are searching for the right clients with whom to partner. We wish to be a part of helping nonprofits and mission-driven organizations achieve their goals and make the world a better place.
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